One thing I have learned recently is that I am still very much a women’s historian at heart, and no amount of studying cultural theory will change the way in which I come at a problem/question/idea with the full force of historical analysis and the full awareness of Millenia of oppression. Once history is in your head, it is inescapable knowledge that will both haunt and enlighten. So – fuck identity politics, fuck gender-roles, fuck patriarchy, and fuck an academy ruled by political correctness rather than sense.
Today I depressed a class full of aspirational youth who want to make the world a better place by explaining to them that you can’t use advertising to fight sexism.
I went on to explain that you make an industry whose very existence relies on the creation of desire and the fetishisation of commodities be nicer to women through the use of awareness campaigns. If you want less sexism in adds, the only answer is the death of capitalism. #inspiration